The sales for this auction exceeded $1 million, with the goal of blending young audiences, brand nostalgia, and cutting-edge technology.Ĭelebrities like LeBron James, Paris Hilton, and Snoop Dogg all created celebrity-themed NFT artwork. Coca-Cola teamed up with 3D creators at Tafi to auction off NFT loot boxes, which contained dynamic and rare Coke-branded NFTs, a friendship card, a vintage Coke cooler, and more hidden NFT surprises. For example, In December 2021, Nike acquired the NFT studio RTKFT, which produces NFT collectibles including digital sneakers. Brands have been integrating NFTs into various celebrity collaborations and promotions, including selling unique brand-themed assets.īrands are buying and acquiring companies that are already in the metaverse space. ![]() ![]() Over the last year, brands have continued to take steps into the metaverse and integrate NFTs into their marketing strategies.īrand- or celeb-themed artwork, memorabilia, or other assets.
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